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Leading creator economy insights for creators and the teams that invest in them

 

Creator-first analysis, playbooks, and product know-how.

Build the business behind your art: price by impact, pitch faster, protect your scope, and get paid on time.

ChannelCore How do I land my first brand deal?

How To Land Your First Brand Deal

How do I start getting paid brand deals? The answer is simple. You don’t need a huge following—you need proof of alignment. This guide shows how to position your profile, pitch with confidence, and use ChannelCore’s PitchPilot™ to act like your own personal talent agent—helping you land the right deals and best rates faster.

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Run creator programs like a performance channel: plan, match, launch, measure, and scale.

Is Influencer Marketing Worth It?

Is influencer marketing worth it? Yes—when it’s built like performance media, not PR.
Discover why influencer marketing finally works once you measure it with real data, attribution, and accountability.

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Four Teams, One Channel: The Operating Model That Changes Everything

Most brands start Mondays chasing vanity metrics. The leaders start with revenue. Inside the weekly rhythm that transformed influencer marketing into a $10M performance channel—where four teams sync every Monday, scale what’s working, cut what’s not, and move from campaign chaos to channel control. This isn’t a meeting schedule—it’s the operating system behind predictable creator ROI.

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The Weekly Rhythm That Turned Influencers Into a $10M Revenue Channel

Most brands start Mondays chasing vanity metrics. The leaders start with revenue. Inside the weekly rhythm that transformed influencer marketing into a $10M performance channel—where four teams sync every Monday, scale what’s working, cut what’s not, and move from campaign chaos to channel control. This isn’t a meeting schedule—it’s the operating system behind predictable creator ROI.

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From Campaign Chaos to Channel Operations: The Playbook Nobody’s Following (Yet)

The creator economy is surging toward $500B, yet 71% of businesses still can’t track ROI. The issue isn’t measurement—it’s mindset. Brands clinging to campaign-style influencer marketing are falling behind while the leaders are quietly running it as a performance channel. This is the playbook nobody’s following (yet)—and the shift that’s redefining how creators drive measurable growth.

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Trends, data, and commentary on the business of the internet—and the people who power it.

Guides, templates, and product walk-throughs for ChannelCore features.

ready to take your creator business to the next level?

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