About ChannelCore

One system. Two sides. Zero guesswork.

Built as the system of record for creator marketing - delivering accountability, predictability, and real results on both sides of the market.

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Our Mission

Creator marketing deserves real infrastructure.

The creator economy runs on relationships, but it scales on systems. We built ChannelCore to be the shared operating layer between creators and brands - replacing fragmented tools, opaque metrics, and manual workflows with a single system of record that both sides trust.

"We didn't build another tool. We built the infrastructure that makes every tool, every campaign, and every partnership actually work."

Jeremy Grinacoff - Founder & CEO, ChannelCore

340M+

Creators

9K+

Campaigns

$1.5B+

Revenue Driven

What Drives Us

Built on principles, not trends.

Accountability Over Vanity

Every metric we track ties to real business outcomes. We don't count impressions for impressions' sake - we measure what actually moves the needle.

Transparency by Default

Both sides see the same data, the same performance, the same truth. Shared visibility builds trust - and trust builds lasting partnerships.

Infrastructure, Not Tools

Tools solve symptoms. Infrastructure solves systems. We built the foundation that creator marketing was missing - the layer everything else runs on.

AI That Serves Both Sides

PitchPilot™ and PerformancePilot™ aren't gimmicks. They're autonomous agents that work 24/7 - helping creators run their business and brands optimize outcomes.

Creators Are Businesses

We treat creators as the businesses they are - with real financials, real operations, and real growth potential that deserves proper infrastructure.

Predictability Over Luck

Machine learning models that predict and improve outcomes before campaigns launch. We're replacing gut feelings with data-driven certainty.

Our Story

From idea to infrastructure.

The milestones that shaped ChannelCore into the system of record for creator marketing.

April 2024

ChannelCore Founded

ChannelCore launches as a marketing agency managing campaigns, partnerships, and creator relationships hands-on.

Q1 2025

The Problem Becomes Clear

After running campaigns firsthand for over 10 years, we saw the same broken pattern everywhere: siloed tools, opaque data, and creators treated as vendors instead of partners. We pivoted from agency to tech company to fix it at the infrastructure level.

Q3 2025

Platform Launch

The ChannelCore app goes live - a shared operating layer where both creators and brands work from the same source of truth. Dual-sided performance, transparent data, real accountability.

2026

AI Agents & Scale

PitchPilot™ and PerformancePilot™ launch - bringing autonomous intelligence to both sides of the platform.

Leadership

The people building it.

With 20+ years of combined experience, we are a team of operators, creators, engineers, and marketers who've lived on both sides of the creator economy.

Jeremy Grinacoff

Founder & Chief Executive Officer

2X CMO with 18+ years of experience. Scaled brands to $1.2B. Nominated CMO to Watch 2024. Ran influencer programs for Hurley, Brookstone, Fender, and others. Managed budgets of $75M.

Pete Scarlata

Co-Founder & Chief Innovation & Strategy Officer

20+ years in marketing and education. Scaled social brands to 1.5M+ followers across platforms. Entertainment specialist. Webby & MTV VMA winner.

Paz Zvick

Co-Founder & Chief Business Officer

Built a global marketing agency specializing in influencer and affiliate marketing. Managed $10M+ budgets generating $100M+ in revenue for Fortune 500 brands across 15+ markets.

Padmaja Tyada

Chief Technology Officer

Technology executive with 20+ years driving scalable FinTech/MarTech solutions. Led engineering at Oracle, HP, Experian through hyperscale growth. Built multi-billion dollar B2B SaaS platforms, AI/ML systems, and cloud transformations.

We're building the future of creator marketing.

Interested in joining? We're always looking for exceptional people.

View open roles