RateLAB™ by ChannelCore

Know your worth.

The most robust creator rate calculator in the industry. Real data. Real performance. Real benchmarks.

0Brand Deals Analyzed
0Platforms
0Niche Categories
The pricing gap is real
What most creators charge
$250
based on gut feeling
What brands actually pay
$1,200
based on market data

Which side are you on? Find out in 30 seconds.

The Calculator

Built different.
Backed by data.

12,000+ real creator deals. One precise number. Yours.

RateLAB™
What should you be
charging brands?

Enter your numbers. Get your estimated content rate — backed by 12,000+ real creator deals.

Platform
Follower Count
50KMid-tier
Content Type
Avg Engagement Rate Auto-filled

Based on your followers. Edit if you know your real rate.

Your Niche optional
Beauty
Fashion
Fitness
Tech
Gaming
Food
Travel
Comedy
Education
Lifestyle

3 free calculations remaining

analyzing 12,000+ creator brand deals
calibrating rates for your niche
your rate is ready
You've used all 3 free calculations.
Create a free ChannelCore profile to unlock unlimited rate reports across every platform, plus negotiation benchmarks and brand deal opportunities.
Your Estimated Content Value
$0 — $0
per sponsored post

Want your full rate breakdown?

Create a free ChannelCore profile and unlock a detailed multi-platform rate report, negotiation benchmarks, and brand deal opportunities matched to your audience.

Multi-platform rates
Brand match score
Negotiation insights
Free to start
Your email is used solely to create your ChannelCore profile and deliver your rate report. We do not sell, share, or use your data for advertising purposes.

Estimates are based on market data from 12,000+ creator brand deals. Actual rates vary by niche, audience quality, and campaign specifics.

RateLAB™ · Powered by ChannelCore Rate Intelligence

Why RateLAB
The industry's most comprehensive
rate intelligence engine.
Not guesses. Not surveys. Built on real transaction data from thousands of creator-brand partnerships across every major platform and vertical.
Creator at work

Real Deal Data

Rates built from actual brand-creator transactions. No self-reported surveys. No inflated estimates.

Niche-Calibrated

Beauty prices differently than tech. RateLAB accounts for your niche's specific supply, demand, and CPM dynamics.

Engagement-Weighted

Followers alone don't set your price. Higher engagement means higher ROI — and your rate should reflect that.

Negotiation Leverage

Walk into every brand conversation with data. Know your floor, your ceiling, and your sweet spot.

How It Works
Your rate in 30 seconds.
No login required. No credit card. Just your numbers and the truth.
1

Enter Your Stats

Platform, follower count, content type, and niche. We auto-fill your engagement benchmark.

2

We Crunch the Data

Your profile is cross-referenced against 12,000+ real deals, weighted by platform, niche, and engagement.

3

Get Your Rate

See your estimated content value range. Sign up free for your full multi-platform report.

Creator Results
Creators who know their rates
close better deals.
Data-backed confidence changes the conversation.

"I was charging $300 for Reels. RateLAB showed me the market rate was closer to $800. I tripled my income within two months just by knowing my worth."

JM
Jasmine M.
85K on Instagram · Beauty

"Every brand negotiation used to stress me out. Now I pull up my RateLAB report and the conversation is completely different. Data wins."

DT
Derek T.
220K on YouTube · Tech

"As a micro-creator I thought I couldn't charge much. RateLAB gave me the confidence — and the proof — to charge what my engagement is actually worth."

SK
Sofia K.
28K on TikTok · Fitness
Creator
"Know your worth."
FAQ
Common questions.
RateLAB uses a proprietary formula that combines your follower count, platform, content type, engagement rate, and niche against a dataset of 12,000+ real creator-brand transactions. The result is a market-informed estimate of what brands are paying creators with a similar profile.
Yes. You get 3 free rate calculations. To unlock unlimited reports across all platforms, plus negotiation benchmarks and brand deal matching, create a free ChannelCore profile.
Instagram (Reels, Stories, Posts, Carousels), TikTok (Videos, Lives), YouTube (Long Form, Shorts, Integrations, Live), LinkedIn (Posts, Videos, Articles, Newsletters), Facebook (Reels, Posts, Stories), and X / Twitter (Posts & Threads).
Brands pay for influence, not vanity metrics. A creator with 30K followers and 6% engagement often delivers better ROI than one with 500K at 0.5%. RateLAB weights engagement accordingly — because that's how the market actually prices deals.
ChannelCore is a creator-brand marketplace and intelligence platform. RateLAB is one part of the toolkit. When you create a free profile, you also unlock brand deal opportunities, audience insights, and a complete rate card you can share directly with partners.
That's exactly what it's for. Your RateLAB results give you a data-backed starting point for any rate conversation. Many creators share their ChannelCore rate card directly with brand partners.

Stop leaving money
on the table.

Join thousands of creators who use ChannelCore to price smarter, negotiate better, and close more brand deals.